Where to Start With Social Media: how to create an effective social media strategy


How to create an effective social media strategy This year, Facebook commanded an active audience of 600 million users. In the United States this accounts for one in every four people, in the UK 23% of people use Facebook and 1 in 13 globally access this social networking tool. Business growth is increasingly tied to […]

Follow Me. Learn from Me. Buy from Me.


Reach a wider audience by listening and sharing ideas It is not really known who said it first, but that ‘we always teach what we need to learn most’ adage has some merit. In the Social Media Marketing (SMM) realm, this means that becoming the thought makers and leaders in your given industry is a […]

Local Power: How Facebook and Twitter can Help Attract Local Customers to Your Business Event


You’ve now probably amassed sufficient ideas and information about how to identify and talk to your audience and if you read last week’s post then you are also familiar with how to set up your first Social Media Plan. It’s therefore time to discover how to feel their pulse and respond accordingly. Geography can and will be necessary to take into […]